Once upon a time, people drove to a location, parked their cars and walked into a store to peruse a merchant’s wares. Then mobile infiltrated the shopping experience. Now it’s setting its sights on the buying experience as well. Seems like every time we turn around, another tech-giant rolls out their own mobile pay system—think Apple Pay, Android Pay, Google Wallet, Samsung Pay—and as consumers begin to trust the super-convenient trend more (and they will) it’s going to completely change the retail landscape.
Retailers interested in riding the mobile payment wave need to ask themselves hard-hitting questions: Does my mobile site encourage sales? How does mobile payment help me? Which platform should I choose? Will my customers use it? We’ll share answers to some of these questions to help retailers decide whether or not they should take a “wait and see” approach, or if they should jump on the mPay bandwagon.